This paper examines the pending question of transfer of retail technology to developing countries and its impact on economic development. It attempts to review and synthesize various related theories and pragmatic proposals. The paper considers C. Slater's "Market Integration Thesis" to be promising. An important limitation appears to be a scarcity of suitable store locations. The paper introduces "consumerism" as a new dimension into the analyses, emphasizing the need for a simultaneous treatment and upgrading of retailer and consumer links in marketing channels. It studies the past and present retail structure and management practices, together with the consumer movement in Turkey. It elaborates on the problems of traditional retailing, and explains the necessity and terms of transfer of large scale retailing, mentioning the recent arrival of multinational retailers. Finally it presents some recommendations.
Makalenin tamamına ulaşmak iin TIKLAYINIZ