Logo
Bu sayfayı yazdır

On the 4P’s & 4 C’s of Green Logistics Marketing Mix Özel

Bu makale prof. Dr. Ömer Baybars TEK ile Doç. Dr. Yücel Öztürkoğlu'nun ortak çalışmasıdır. Ancak Logistics and Transport dergisinin editörü Türkiye'den tek isimle geldiği gerekçesiyle sadece Doç. Dr. Yücel Öztüroğlu'nun ismini koymuşlardır. Burada koyduğum orijjnal pdf versiyonu iki isimlidir. Ayrıca editör, makalenin üstündeki Print screen ekran görüntüsünde görüldüğü gibi, itirazım üzerine İnternet üzerinden yapılan hatayı düzeltmiştir.Scientific Journal ‘Logistics & Transport Dergisinin yönetimince Derinin Nr 2 (Vol 30) 2016 fiziksel (print) ve online versiyonunda gerekli rektifikasyonun (düzeltme) yapıldığı ve Derginin kontrolü dışındaki nedenlerle 29, No 1 (2016) nüshasında tek yazar Yücel Ozturkoglu ) yerine 2 yazar( Yücel Özturkoglu ve Omer Baybars Tek) olması gerektiği belirtilerek makalenin doğru bibliyografik tanımının aşağıdaki gibi olması gerekir diye ifade edilmiştir: Yucel Ozturkoglu, Omer Baybars TEK, On the 4Ps & 4Cs of Green Logistics Marketing Mix, pp. 5 - 18, Logistics and Transport, vol. 29, No1 (2016).

Published : Web site meta data: Logistics and Transport No 1(29)/201*


Abstract
The word is getting more pollute each day. Fortunately, consumers are now more aware and concern about environmental issues. Customers are expecting the same sensitivity to the environment in both the marketing and the production strategies of the companies. The main aim of this chapter is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4P's (price, place, promotion, product) and 4C's (communication, costs, convenience customer). This chapter will take up the environment friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, is handled extensively with the aim of completing the framework of the green marketing.

Keywords: Green Marketing, Marketing Mix, 4Cs, 4Ps, Green Logistics, Reverse Logistics

Read More...

*This article that belongs to Prof.Dr.Omer Baybars Tek and Assoc.Prof.Dr.Yucel Ozturkoglu was mistakenly printed under the name of one author,that is Assoc.Prof.Dr.Yucel Ozturkoglu. The editor Piotr Czaja of the Journal corrected this in the web site as meta data as seen print screen data above.Yet as mentioned by the editor in e-mail, the misrepresented pdf version and printed version could not not have been changed.(Tuesday, May 31, 2016 12:18 PM- From: Logistics and Transport [mailto:Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. ].(I changed metadata of this artycle. Now it is not possible to modify pdf files - reason: online version is only a copy from oryginal printed version.Regards,Piotr Czaja)
 
aa
 
bb
 
From: Logistics and Transport [mailto:Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. ]

Sent: Wednesday, May 25, 2016 11:42 AM

To: Ömer Baybars Tek <Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. >

Subject: ODP: about omission of the name of prof.dr omer baybars tek in
green marketing and logistcs article published in online verison of logisticss
and transport journal

Submitted article was
signed by a single author. Now the
only thing I can do is put a correction in the next issue. As for example in
issue 2014/4.

I can not publish the
same article twice.

If you can accept this
solution then send me accurate and correct data of this article.

Best regards

Piotr Czaja

Başlangıç tarihi: Logistics and Transport
<Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. >

Tarih: 5 07 2016 12:44 (GMT+02:00)

Alıcı: Ömer Baybars Tek
<Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. >

Konu: ODP: I WILL APPRECIATE VERY MUCH..
IMPORTANT AND URGENT... PLEASE REPLY AT YOUR EARLİEST CONVENİENCE

1.
Most important for us is what has been entered into the publishing system. Articles are anonymous in system to
send them to review. That is why we
insist that the authors themselves upload their work.

2. In issue 2016/2 we will be publish
correction (see atachment)

3. After publishing 2016/2 we can add
correction (not alter) to the head of the article on www site (PDF) but issue
2016/1 was indexed long ago and this corection will be not visible in
databases.

4. After issue 2016/2 is published indexing
organisations should alter databases records acording to atachment.

5. Printed version can't be altered.

Best regards

Piotr Czaja

From: Logistics and Transport
[mailto:Bu e-Posta adresi istenmeyen posta engelleyicileri tarafından korunuyor. Görüntülemek için JavaScript etkinleştirilmelidir. ]

Sent: Tuesday, May 31, 2016 12:18 PM

To: Ömer Baybars Tek

Subject: ODP: DEAR PIOTR I WİLL APPRECIATE
YOUR CONFIRMING OF RECEIVING THİS E -MAIL.THANK YOU.

I
changed metadata of this artycle.

Now
it is not possible to modify pdf files - reason: online version is only a copy
from oryginal printed version.

Regards Piotr Czaja

cc

 

dd

ee

 

Son DüzenlenmePazartesi, 01 Ağustos 2016 08:25
Prof. Dr. Ömer Baybars TEK -

İktisadi ve İdari Bilimler Fakültesi, Uluslararası Lojistik Bölümü
Selçuk Yaşar Kampüsü Üniversite Caddesi Ağaçlı Yol No:35–37 Bornova / İzmir / Türkiye
e-Posta: omer.tek@yasar.edu.tr & Telefon: 0 232 411 52 24 & Faks: 0 232 411 50 20

Prof. Dr. Ömer Baybars TEK
Yaşar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Uluslararası Lojistik Bölümü
Selçuk Yaşar Kampüsü Üniversite Caddesi Ağaçlı Yol No:35–37 Bornova / İzmir / Türkiye
E-posta:omer.tek[at]yasar.edu.tr Telefon: 0 232 411 52 24